Struggling with your library’s outreach? Not sure where to start? Check out the ALL-SIS Marketing & Outreach Toolkit! The Marketing & Outreach Toolkit contains bibliographies (like any good library resource should), information on branding, job descriptions, marketing and outreach plans, marketing tools, resources to enhance your library’s social media presence and user studies. Each subsection within the toolkit offers information on best practices, sample guidelines and examples. It is a go-to resource for anyone hoping to stand on the shoulders of giants to better market the library’s services.
With that said, the only way this resource can continue to remain useful is with contributions from inventive and creative librarians. That includes you! The Library Marketing & Outreach Committee is currently taking submissions to the Toolkit and would love to have your input. Please send submissions to Prano Amjadi at firstname.lastname@example.org.
Access to the Toolkit is available here.